C114 News November 7th news (Zhang Xiaodi) Yesterday, 2019 China 5G Terminal Innovation Summit and the 7th China Mobile Design Contest Swan Awards ceremony was held in the Four Points by Sheraton Beijing, Heyuan. The theme of the conference is "Innovation in the 5G era, win-win intelligent future", closely linked to the development trend of 5G, and promote the industrial chain cooperation and exchange. Invited mobile phone manufacturers, chip device manufacturers, Internet companies and other representatives, Heyuan industrial park enterprises representatives, a total of more than 600 people, all parties gathered to discuss the future development and new chapter of 5G mobile phone terminals.
As a global leader in information and communication, Huawei has rewritten the global market structure with its strong technical background. Since the beginning of this year, Huawei has been leading the 5G mobile phone trend and contributing to the popularity of 5G. Zhang Xingnan, vice president of Huawei's mobile phone product line, attended the conference and gave a report "Leading 5G innovation to create a smart future". It is said that the design innovation of Huawei mobile phone is not only a hot camera, but a detailed description of all aspects. .
Zhang Xingnan said that although Huawei is experiencing some ups and downs, the mobile phone business continues to grow. As of August, the data showed that the mobile phone business grew by about 26% year-on-year; as of October 22, mobile phone shipments reached 20 million in 2019. In addition to mobile phones, PC graphics, smart audio, smart wear and other consumer products are almost 2.5 times more growth.
In the design of mobile phones, Huawei is committed to establishing an aesthetic order that can influence the public. I hope that the details can be in line with the habits of everyone's aesthetics and use. What kind of form people should take when taking pictures, and aesthetic design and order should be made accordingly. For example, with the increase in the number and function of cameras, in order to adjust and optimize the design structure, the mobile phone camera is adjusted from the horizontal direction of the P20 to the vertical direction, and the mobile phone LOGO becomes the vertical direction for the matching layout.
This year's Mate30 series introduced a movie camera. Zhang Xingnan believes that the spread of video and video is a future development trend, so the emphasis on the airborne function of the video on the mobile phone has further enhanced the innovation of the function of the image.
In addition to being photographed by people, the aesthetics of the exterior is equally innovative. Every year, Huawei introduces new color schemes for mobile phones. Mate20 launched 翡冷翠, this is the first green-based mobile phone in the market has attracted everyone's attention and follow suit, this year Huawei will further develop silver and purple. In addition to color, there are material innovations. Huawei's "Supi" launched this year is both wear-resistant and IP68's dust-proof and water-resistant. It also has leather characteristics. The mobile phone equipped with this material will also be launched in the 5G version.
Huawei has a long-term continuous investment in 5G. Basic technologies, including standards, chips, networks, and terminals, have accumulated over the past decade. Currently, there are more than 18,000 proposals for the entire 5G technology proposal in the world, accounting for more than 20% of basic patent contributions. One.
Zhang Xingnan said that Huawei's choice of providing consumers is a comprehensive solution, which is reflected in two aspects of chip innovation. The first is that independent networking and non-independent networking are compatible, so consumers will not consider whether the 5G terminal has no network problem when selecting. Second, the first flagship 5G SoC chip is equipped, and the 5G dual-mode SA/NSA is the same. It shows that Huawei 5G is really helping the development of the whole industry and facilitating the consumer experience, not the transition plan.
In addition to hardware, Huawei also has innovation in software. At the Mate30 conference this year, Huawei created a 5G demand space. With Huawei VR glasses, you can watch the live broadcast directly in the space. Including the live broadcast of sports, the live broadcast of the game, the live broadcast of the show, the live broadcast of the concert, etc., will become the new normal in the future 5G era, and also an innovative experience. At the same time, video games can be directly linked to the cloud through 5G and VR, making the experience of VR large-scale gaming experience a reality.
Zhang Xingnan said that with the advent of the 5G era, Huawei will continue to innovate in the design of mobile phones, including appearance, form, and functional experience, and will carry out 1 8 N strategic innovation around the periphery of mobile phones – 1 is the main entrance of mobile phones. 8 is the entrance of 4 large screens: PC, tablet, smart big screen, car machine, not the big screen entrance now has headphones, speakers, watches, glasses. N is the Huawei HiLink ecosystem made up of pan-IoT hardware – creating a new kind of ecology and environment that is convenient for people's experience and improves people's happiness and satisfaction.
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