The Consumer Electronics Show (IFA) in Berlin opened on September 6, 2019. At the new product launch conference on September 4th, Asus announced that ProArt has been promoted as a sub-brand specializing in professional content creators, in addition to the original ProArt professional display. Then join ProArt StudioBook One, ProArt StudioBook ProX NB, and the lightweight ProArt Station D940 desktop workstation.
Acer continues to expand the ConceptD series NB, launching the new ConceptD Pro series NB, and launching 4 different specifications and price points for different user groups.
ASUS sub-brand ProArt targets high-end users
ASUS launched the ProArt series of monitors in 2011, which has been providing professional content designers with high-spec professional screens, explaining why ASUS chose to adjust "ProArt" as a sub-brand, but this also means that ProArt, which is a sub-brand, will target professional content. The creators, from IFA 2019, announced the ProArt StudioBook One and ProArt StudioBook ProX specifications, both of which are equipped with NVIDIA Quadro RTX series graphics cards.
Source: ASUS official website
Quadro is a professional graphics card. In the past, it was used in workstations used by companies or professional designers. NVIDIA, which cooperates with ASUS, said that StudioBook One is the first NB to import Quadro RTX 6000. This model is not only portable, but also in video editing. Or the performance of image rendering is less than 10% different from the performance of desktop workstations. It can be seen that StudioBook One products are positioned on mobile workstations.
In terms of price, previously ASUS also released the ZenBook Pro Duo NB, which is also certified by NVIDIA Studio for Composer 2019, at a price of NT$104,900. The high-priced StudioBook One and StudioBook ProX are expected to be even more expensive.
Acer refines customer groups and launches products in a targeted manner
Following MSI, Acer launched the ConceptD series in April 2019, a series of products designed for amateur or professional content creators.
IFA 2019 ASUS showcases the new ConceptD Pro series, which is equipped with NVIDIA Quadro series graphics cards, and introduces 4 different specifications and price models according to different user requirements. For example, ConceptD 7 Pro is suitable for engineers and software developers who need high-intensive computing performance. If you are an architect, 3D animator, or visual effects worker, you can choose ConceptD 5 Pro.
Among them, the most affordable is ConceptD 3 Pro, which can meet the needs of YouTuber and live broadcasters, and can also be purchased by industrial design students with lower budgets. Acer adopts the market-dividing approach to further accurately target different customer groups, not only for users to tailor, but also diversify their own products.
In summary, ASUS and Acer proposed the "creator NB" in addition to e-sports and thin and light in IFA 2019. At this time, ASUS chose to promote the ProArt series as a sub-brand, specializing in high-end computers used by professional creators, while Acer Different creator types, segmenting consumer groups, diversifying their own products.
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