A study conducted by BankMyCell, a website that exchanges and purchases smartphones, shows that iPhone users who have been so loyal are no longer hesitant to change brands. Compared with last year, the iPhone's retention rate has dropped by 15%.
In order to obtain this statistic, the site relies on 38,000 transactions made by the user using the iPhone. For example, analysts found that 26% of iPhone X users have switched their smartphones to Android.
In contrast, 92.3% of people who want to share their Android devices remain on this operating system. The site's conclusion is that in the past eight years, loyalty to the iPhone has never been so low, with a retention rate of 73%.
Market downturn
Some observers have criticized BankMyCell's research. If these numbers are actually representative of sample testing, they are indicative of a general trend: smartphone sales are experiencing a slowdown in 2019.
Gartner's researchers said: "If smartphones don't provide usability, availability or new important experience, users won't update them, so they will extend the life of these devices."
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In order to obtain this statistic, the site relies on 38,000 transactions made by the user using the iPhone. For example, analysts found that 26% of iPhone X users have switched their smartphones to Android.
In contrast, 92.3% of people who want to share their Android devices remain on this operating system. The site's conclusion is that in the past eight years, loyalty to the iPhone has never been so low, with a retention rate of 73%.
Market downturn
Some observers have criticized BankMyCell's research. If these numbers are actually representative of sample testing, they are indicative of a general trend: smartphone sales are experiencing a slowdown in 2019.
Gartner's researchers said: "If smartphones don't provide usability, availability or new important experience, users won't update them, so they will extend the life of these devices."
Buy/sell battery phone Apple. At the best price mobile phone battery Apple. Fast delivery. Reliable quality and safety make our Apple battery as long as Apple's original battery.
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